A Full Marketing Team in 15 Minutes a Month: the PMP Content Engine

Most property managers know content works. Nobody has the time to research it, write it, film it, design it and post it every week, so it happens in bursts or not at all. The PMP Content Engine makes it happen every month, from about 15 minutes of your time.

How the Content Engine runs

Your input, our framework and PMP automation add up to one marketing team. Every month follows the same four steps:

1. You give us 10 to 15 minutes. Type or talk through a short intake: what’s new, your wins, local events, new listings and what owners are asking.
2. The engine builds your month. It researches your market, writes the scripts and posts, produces the video and designs the graphics, all in your brand.
3. You approve it in your dashboard. Approve a piece, ask for a change or skip it. Nothing goes out in your name until you say so.
4. We post it for you. Your Google Business Profile, YouTube, your website and social, on schedule, every month.

What you get every month

• Google Business Profile posts: fresh, local posts that keep your profile active and in step with your website.
• Local video: researched, scripted and produced for you by PMP Video Studio, then posted to YouTube and your site.
• On-brand graphics: a graphic for every post, built from your PMP Brand Studio kit.
• Website content: pages and articles that answer what local owners search for, written for your market and your real policies.
• Social media: the same month of content, ready for the channels your owners use.

The result is that you rank higher. The benefit is more calls from property owners.

See a video from PMP Video Studio

This is the kind of video the Content Engine produces every month. It was made for Meridian Property Group, a fictional brand we use for samples: their colors, their fonts, their logo, their city and their phone number.

Every video goes through the same five steps:

1. Reads the site: services, photos, colors, fonts, logo and key facts.
2. Writes the script: a short story, broken into scenes.
3. Designs each scene: graphics in the company’s own look.
4. Adds the polish: voiceover, word-by-word captions, motion and music.
5. Exports: vertical for Reels, Shorts and TikTok; wide for YouTube and your website.

Your team can be in the videos too: phone clips of your people are captioned and cut in. See more on the PMP Video Studio page.

Built on your brand

Everything the Content Engine makes uses one brand kit, so it looks like it came from one professional team. If you don’t have a kit yet, PMP Brand Studio builds one from a short voice interview: logo, colors, type and a brand guide.